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This is the 2^nd blog in the series.  We are going to cover how to create a list in the Salesforce Marketing Cloud and how to import subscribers to the List.  Lists can be used for sending an email from the Marketing Cloud.

Building a List in the Marketing Cloud

1. From the “Email” Area
2. Select “Subscribers”
3. Select “Lists”
   
4. Select “Create”
   
5. Enter a list “Name”
6. Check the “Public List” check box if you want to make the list available to others
7. Enter a “Description”
8. Select “Next” to follow the subscriber creation wizard
9. Enter email address in “Subscriber Key”
10. Enter “Email Address”
11. Enter “Full Name”, “First Name” and “Last Name”
12. Check their preferences with a double click in the box next to each attribute
    1. Select “Next”
       
       
    2. Select the list you want to add the subscriber to
    3. Select “Finish”
       
       
    4. Add another user or select “Finish” to complete the process
       
       

Importing emails to a Marketing Cloud list

1. From the “Email” Area
2. Select “Subscribers”
3. Select “Lists”
4. Select and open your list
5. Select “Import”
   1. The wizard dialog opens and walks you through the process
      
6. Select “Next”
7. Complete the “Opt-in Certification” checkbox
8. Select “Next”
   
9. Browse to your file on your computer desktop or hard drive (c:\)a.  Your file should have the below columns headers that contain data.  .csv format is recommended.
   
10. Select the “Data Format”
11. Select “Update Options”
12. Select “Next” when all items are completed
    
    
13. You should not have to make any changes to the next screen if the headers match the .csv example in Step 9a.
14. Select “Next”
    
15. Confirm format, field mappings, number of columns and number of rows of data in your file.
16. Enter your email address to be emailed when import is complete.
17. Select “Begin”
    
    
18. Select “Finish”
    
    
    Email Example when import is completed
19. Open your list (Subscribers à Lists à My Lists) and you will see the imported subscribers as shown in the example below.